My preliminary impression, the 2019 LG C9 is a ?significant improvement? over the 2018 LG C8 although it?s reported to be using the same panel but with the new Alpha9 processer. When I say significant, everything is relative. The 2018 LG OLED was an excellent set and the improvements for 2019 make it that much better. HDR is definetly brighter, motion is still not quite as good as the Sony, but with BFI it gets really, really close. Upscaling is improved and i didn?t notice any unusual artifacts and or noise in the picture which was sharp and crisp. I'm very interested to see the PQ after using Calman Autocal to see if the result is any better with all the new finetuning LG apparently did. There is no question that LG seems to be pushing the panel "harder" this year to get more brightness but that could be at the expense of greater possibility of burn in. The logo protector is set to High at default vs Low in the 2018 sets. Some may want to know if it ?blows away? the Sony A9F? in my opinion, no, but the two sets are so close with the LG giving a brighter HDR picture and having additional gaming features, that you can?t go wrong with either set.